TikTokers are passionate, expressive, and motivated by connection. And when they come together, they move culture—and commerce—in powerful ways. This “community commerce” is driven by the stories from TikTok creators who want to tell you about their favorite brands. Products they rave about become cultural sensations, inspiring people on and off TikTok to try, buy, and share with their network, leading to massive consumer demand, out-of-stock shelves, and months-long waitlists for products. It’s why 83% of TikTokers said they come here for product reviews and why 67% said they were inspired by the community to shop, even when they weren't looking to do so. Welcome to this generation’s word-of-mouth.
And so, the #TikTokMadeMeBuyIt phenomenon was born—a hashtag that’s generated more than 6 billion views to date. As you filter through its hashtag page, you’ll be immersed in an endless stream of entertaining videos from TikTokers eagerly sharing products that TikTok alone inspired them to buy.
This holiday season, we’re highlighting some of this year’s top #TikTokMadeMeBuyIt products that brought joy to our community. We hope they’ll do the same for you and your loved ones. Happy shopping.
1 TikTok Marketing Science US Path-to-Purchase Research conducted by Luth, September 2021
2 TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020
There's no need to try before you buy when our creators have done all the work for you. Thanks to #BeautyTok, your perfect shade is only a click away.
TikToker Shannon Johnson (@shanniedarko_) posted a TikTok trying on the lipstick worn by a famous actress in one of her favorite movies—which just happened to be Clinique's Almost Lipstick in Black Honey. Soon, the shade became the summer's must-try lipstick. Despite being initially released in 1971, demand for the lipstick on TikTok reached a fever pitch in August 2021 with over 242 million views on the hashtags #blackhoney and #cliniqueblackhoney. Clinique responded to #BeautyTok within days by reposting user content on TikTok. That TikTok notoriety quickly translated to sales, with the shade selling out across Sephora, Ulta, and even the Clinique website. Try the one shade that's proven to be the perfect complement no matter your skin tone or style. No shade, but this gift seems like a no-brainer.
Freelance makeup artist and TikTok creator Carla Del Rey (@carladelreyy) posted a makeup review in early March applying KVD Vegan Beauty's Good Apple Skin-Perfecting Foundation Balm to her face. The video ended with Carla thrilled at the foundation's full coverage and light touch and attracted the attention of prominent beauty creators on TikTok like Mikayla Nogueira and Glamzilla. From there, KVD Beauty was off to the races, with the Good Apple hashtag garnering over 29 million views and many of the product's 40 shades selling out on the KVD Beauty, Ulta, and Sephora websites. A full-coverage, long-lasting foundation? Sign us up.
A 54-year-old TikTok novice Trinidad Sandoval (@trinidad1967) posted a video showcasing the dramatic smoothing effects that Peter Thomas Roth Instant FIRMx® Eye Temporary Eye Tightener had on her eye bags in just three minutes. Her TikTok took off, and within 24 hours, the eye cream sold out online across multiple beauty websites. Thanks to her TikTok, Peter Thomas Roth estimated estimates that the amount of product sold in less than one week was equivalent to what would typically sell in six months. The proof is in the product inventory in the online retailer waitlists: this is one eye cream people can't get enough of.
Lexington (@looksbylexington), a licensed cosmetologist from Arizona, posted a TikTok of her using Revlon's Volcanic Roller with the caption, "If you have oily skin, you NEED this." Over 8.4 million views and 1.5 million likes later, and our community took her advice. This product seems to have been sent from the skincare gods and is in constant demand, selling out almost as soon as it comes back in stock. Face it: Getting oil off your face with a volcanic rock is badass—which is why it's been on the lips of #BeautyTok's best and biggest creators.
Mia Anjelica (@mianjelica), a beauty influencer from Texas, posted a TikTok of her applying e.l.f.'s $14 Camo CC Cream. Her video has now garnered over 327k likes and 1.8 million views, and viewers were mesmerized by the products instant flawless skin effect. The TikTok community gave the #elfcamocccream hashtag over 2.5 million views and turned out in droves to purchase the product following the high praise and product's low price point. After discovering that this CC Cream is the perfect replacement for a high-end product that costs triple the price, the fans haven't stopped coming since. This holiday season, wearing e.l.f. is sure to make you feel like a V.I.P.
BeautyTok creator Rocio Soria (@rocio.roses) posted a TikTok comparing L'Oréal Paris Infallible 24 Hour Fresh Wear Foundation with a luxe competitor by applying both to different sides of her face. In the video, which has now racked up over 8.5 million views, L'Oréal's product looked just as good, if not better than the industry favorite that is nearly triple the price. The foundation has since sold out MULTIPLE times in several retailers, with Walmart and Ulta Beauty selling out of online stock in almost all of its 16 shades, and in-store availability also few and far between. Take it from #BeautyTok: The easiest way to look unclockable and feel incredible is to wear Infallible Fresh Wear.
There's no place like home. These are the useful items transforming our community's homes into havens.
“Queen of Cleaning” and housekeeper from Texas, Vanesa Amaro (@vanesamaro91), was introduced to West Elm’s Tencel sheets by one of her clients. She was so blown away by how soft and silky they were that she went and bought her own set of West Elm Tencel sheets. She then took to TikTok to sing West Elm's praises! Over 4.5 million views later, the TikTok community caused the sheets to sell out nationwide until West Elm re-released them—this time in 9 new colors, making it easy to find the perfect set for you and someone on your list. So which color will you choose to gift?
When Morgan Marie (@themorganmarie) posted a video hyping up all the BlendJet 2 Portable Blender benefits, she was just one of many taking to TikTok to celebrate impulsive purchases made during quarantine that turned out to be a practical and invaluable time saver. BlendJet quickly caught on to the purchasing power of TikTokers and enlisted help creating a marketing campaign native to our platform. The gamble ended up paying off big time. After partnering with our creators to develop TikToks advertising the BlendJet 2 that spoke to our audience, the product received 28 million impressions and 407k clicks to their product page. These numbers are sure to only increase in time as more people become aware of BlendJet 2's amazing ability to create smooth and satisfying beverages. Hop on the bandwagon now before you get left behind.
Last August, author Adam Silvera saw his novel They Both Die at the End reach sales numbering in the thousands and shoot to the top of bestseller lists—despite being an initial release four years ago. It wasn't until he learned of #BookTok on TikTok that he discovered his book's hashtag had racked up 48 million views, which translated to an 18.5% sales increase for the first half of 2021. #BookTok is a community of TikTokers that includes creators like Abby (@abbysbooks), who post videos of themselves reviewing and recommending books. And this group is taking the publishing industry by storm: The #BookTok hashtag has been viewed over 12.6 billion times, has helped new authors launch their careers, and propelled books like Adam's to newfound relevance years after the initial publication. Check it out for yourself and see what's caused thousands of bibliophiles to laugh, cry, and feel all of the feels with just the turn of a page.
The future is here. From self-cleaning to automated flavor-selection, these hydration gadgets made #TechTok's life easier.
Zachary Charles (@thejunglebadger) is beloved by his more than 2 million followers for his ability to find little-known products that can make day-to-day life less challenging. When he posted a video hyping up the LARQ Bottle's self-cleaning UV-light technology, it made an impact—to the tune of 7 million views and 1.3 million likes. With just word-of-mouth and organic reach, LARQ's hashtag has been used over 9 million times, and their water bottles have been flying off shelves all year. TikTokers all over are learning firsthand that the key to bacteria-free water starts with one simple command: Let there be LARQ!
TikTok can make anything go viral, especially when it transforms a mundane task like drinking water into the highlight of your day. In a video that now has 6.7 million views and 1.6 million likes, Alyssa Casatelli (@alyssacasatelli) took to TikTok to cry sorcery after trying the Cirkul Water Bottle and seeing how it can change a beverage's flavor with the turn of a dial. That was only the start - #Cirkul videos now have over 1 billion views! With its unique ability to transition from regular water to any one of more than 40 delicious and calorie-free flavors, it's safe to say the Cirkul Water Bottle has transformed the way our community is drinking water. A hydrated person is a happy person, so this is one gift where you can't go wrong.
If you're a coffee lover and have experienced a morning where your cup of Joe goes cold before you can finish it, welcome to the club. TikToker Valerie H (@valerie_hhouse) made a video sharing with her followers the perfect solution for this exact problem: the Ember Mug. Her video praising the self-heating cup garnered over 439.2k views and 61.4 likes, and she's not alone in her love for this product. The Ember Mug discovery page now has nearly 60 million views—all organic videos of members from our community sharing how this technology ensures that their coffee stays at its desired temperature all morning long. This holiday season, whether you're staying inside with coffee, hot chocolate, or a Hot Toddy, buy the mug that brings the heat and keeps it at just the right temperature for as long as you need.
We hope you aren't scrolling this section on an empty stomach. Feast your eyes on the bites TikTok helped sell out of stores nationwide.
The quest for the perfect chicken sandwich captured #FoodTok's attention years ago and is still going strong. As one of the biggest fast-food chains globally, McDonald's inevitably created waves when they announced the arrival of their very own Crispy Chicken Sandwich this year. Upon release, taste testing TikToks spread like wildfire across our platform, with users like Sarah Sandlin (@sarahmargaretsandlin) posting videos trying McDonald's Crispy Chicken Sandwich and giving it glowing reviews. With the sandwich's Discover page now at over 15.6 million views and counting, it seems our community has officially given McDonald's their seal of approval, to the tune of thousands of satisfied customers. This holiday season, take your faves under the Golden Arches and give them a sandwich worth savoring.
Creator Charli D'Amelio (@charlidamelio) is one of the most followed stars on TikTok, so when she partners with a brand, big things happen. She worked with Dunkin' to release a new drink, The Charli Cold Foam and the results were electric. The #CharliDunkinRemix hashtag now has over 235 million views, and her millions of followers have flocked to the chain to get a little taste of Charli. With the holidays around the corner, Dunkin' just announced their holiday line-up, featuring delicious drinks like the Toasted White Chocolate Signature Latte and Holiday Blend Hot Coffee. Given that Dunkin' has been trending on TikTok with every new product drop since their start on our platform, we recommend buying these drinks ASAP before they get sold, sipped, and savored straight out of stock.
ASMR fans went wild after TikToker Jen.Eats (@jen.heifer) did a mukbang (aka eating show) featuring KFC's Nashville Hot Chicken that has garnered over 11.2 million views. Soon, the demand was so high it was hard to find their Nashville Hot sauce anywhere. Jen's video was just a sign of a bigger truth: KFC fandom is widespread on TikTok. So when KFC launched their exciting new chicken sandwich with the help of TikTok creator Lili Hayes (@lilihayes), KFC mania reached new heights: Her series of TikToks racked upwards of 13 million views, and hashtags like #TrytheKFCSandwich generated up to 242.6 million views. The KFC Sandwich quickly became a hotly coveted item for the TikTok audience and broke launch records for the brand. Spice up your life this winter and see what has the #FoodTok community sizzling with anticipation—we promise that satisfaction is only a bite away.
There are many skincare options. But only some have have earned the coveted TikTok seal of approval. Behold the creams of the crop #SkinTok swears by.
After creator Carly Joy (@killljoyy) made a TikTok exalting eos Shea Better Shave Cream's ability to, in her words, "bless your f#*%ing cooch," the company quickly hopped onboard the TikTok train. Eos signed Carly as a brand ambassador and released a limited edition shave cream inspired by her NSFW video. Ever since, eos's impact on the competition has been immense, with big sales and intense consumer demand making it one of the most sought after shaving creams this holiday season. This is one situation where curses have never been a bigger compliment. Try some eos shave cream for yourself and we'll guarantee you'll be feeling the #coochblessings.
CeraVe has long been a favorite of Skinfluencer Hyram Yarbro (@skincarebyhyram). When he posted an honest review of CeraVe's Foaming Facial Cleanser, the brand saw an immediate spike in traffic. Soon, the #SkinTok community made advocating for CeraVe's affordable but effective products their mission. Everything from CeraVe's basic cleansers to moisturizers flew off the shelves. Nowadays, you’ll still see CeraVe products selling quickly at your local drug store, but there's a reason for that: CeraVe's earned media value is up 128% year-over-year. Don't call it a comeback, but nowadays, CeraVe's products have everyone coming back for more.
TikToker Kaelyn White (@kaelynwhitee) posted a video showing the effects The Ordinary's AHA 30% + BHA 2% Peeling Solution had on her skin. Now 4.6 million views and 639,000 likes later, the company reported 52,000 units of the exfoliator sold in just two weeks. Today, the product has over 1,000 near-perfect reviews and more than 160,000 hearts on Sephora's website. Take your skin from ordinary to extraordinary with this game-changing peeling solution.
Want to achieve a flawless, just back from vacay glow? TikToker Ava Ganz (@avaganz) shared her favorite skincare hack, featuring Isle of Paradise's Self-Tanning Drops, in a video that garnered over 750K views and 106K likes. The product then took off, and thanks to the support of the #BeautyTok community, Isle of Paradise is the No. 1 self-tanning brand at Sephora and one of the top-searched and top-selling brands within the skincare category. This holiday season, give yourself the confidence to OWN YOUR GLOW with just a few quick drops.
What's on trend? Look no further. From upscale elegance to couch potato chic, let our community be your stylist.
TikToker Hannah Schlenker (@hannahschlenker) posted a video of her vibing in her kitchen that had an unexpected result: The OFFLINE by Aerie's Real Me High Waisted Crossover Leggings she wore were a hit with her followers. Following her video, the OFFLINE by Aerie crossover leggings were sold out for nearly two months due to overwhelming demand. Hannah's post led to over 700,000 searches for the product on Aerie's website and an increase of over 200,000% in Google searches. After receiving 130,000 emails from customers asking to be put on the product waitlist, Aerie designed Crossover Bike Shorts inspired by the now-legendary leggings. You can't spell legendary without L-E-G, so buy a pair for yourself and see what all the hype is about.
Following a post by creator Barbara Kristoffersen (@barbarakristoffersen), Gap's Brown Logo Hoodie caught the TikTok community's attention, with the hashtag #gaphoodie reaching more than 7 million organic views. This feverish increase in interest led Gap to bring the hoodie back, despite ending production on it over a decade ago. Gap store revenue rose 29% year-over-year, and its parent company's stock has jumped more than 107% in the past year—something its CEO attributed partially to recent marketing. Just this year, GAP partnered with TikTok on a campaign allowing TikTokers to crowdsource the new colorway for GAP's next logo hoodie drop...and the winning color, "TikTok Super Pink Neon Logo Hoodie” is now available in stores and online. This holiday season, wrap yourself in a warm hoodie with all the '90s iconic vibes.
Following the #BamaRush trend on TikTok, which saw women at the University of Alabama sharing the brand names they were wearing in their OOTD (outfits of the day), brands like Kendra Scott Jewelry started reaping the benefits. The website saw a 17% increase in new visitors, which was an 11% increase from the year prior. And the site's conversion rate rose among first-time visitors, leading to a 20% increase in weekly revenue.
It's hard to find a pair of leather pants that fit just right—which is why when Lauren Wolfe (@laurenwolfe) posted a video praising Aritzia's Melina Leather Pant, TikTok took notice. The video racked up 1.6 million views and 180,000 likes, with the #AritziaMelina hashtag now at 5.1 million views. Nowadays, these pants sell out after nearly every drop, so get them while you can. After all, everyone deserves at least one perfect pair of leather pants.